Event coordinator is ranked number 6 in CBS News’ latest article on “The 10 most stressful jobs in America”.
We all know planning business events is one of the toughest jobs in the world. Not only do you need supernatural power in organization, you also need the ability to multitask, be super detail-oriented, manage time amazingly well, keep a tight budget under control, grow the attendance year after year, be a people person and be nice to everyone, and learn new technology! This sounds like the job of a superhero.
1. Personalized content on your event app
As we move away from the traditional paper program for MICE events, most large-scale conferences and exhibitions have started using event apps to show information like the schedule, speakers, floor plan, and announcements. The first generation of event apps is fairly straight-forward, allowing each attendee to see the same content.
The new generation of event apps will include more personalization. Event apps will analyze each attendee’s profile and interests to suggest relevant speakers and activities. The experience will be personalized and the message will be targeted, to ensure your guests receive the most valuable information for their needs.
2. More interactions between speakers and the audience
More and more speaker sessions now use interactive tools like Slido or Glisser to enhance audience participation, crowdsourcing the best questions for each speaker. Attendees can post questions and vote for questions from others. Audience participation can be tricky, but these apps make it easy to include the crowd and drive fruitful conversations.
3. Networking platforms are on the rise
Event organizers are realizing that more and more attendees are interested in the networking part of the event to meet relevant connections, but traditionally this is left to the attendees to “figure themselves out”. Most attendees do not know whom they should talk to and find it extremely awkward to walk up to people to introduce themselves. There are business matching platforms designed for conferences, yet it takes too much work to book a meeting.
This is where an interactive technology that focuses on connecting people instantly in the room can help. It takes away the social barrier, warms up the crowd to meet new connections, and adds a bit of fun to the traditionally dry networking. More and more B2B events will feature audience interaction companies like Toasty to offer significant networking value to their attendees.
4. Attendees will be concerned about their privacy and data security
Driven by the adoption of GDPR, the Facebook–Cambridge Analytica data scandal, and other privacy issues, people have raised awareness and expectations around data security. Event organizers handle a massive amount of attendees’ data, including the most sensitive personal information and confidential business information. The data in any event technology must be stored secured and must have a way for users to request it to be removed.
5. Virtual events and live streaming are coming back?
Several years ago, digital events (now called virtual events) and live streaming were at the top of the trends list and then disappeared. Now, it seems like they’re getting a second wind as more and more virtual or hybrid conferences are organized around the world. We can see these conferences are gaining steam as speakers and attendees enjoy the comfort of being in their own offices or home and take part in the event. A great example is the Event Professionals Summit which brings together world-class event professionals.
What other event planning and technology trends do you think will take over at major events in 2020? Share with us on our LinkedIn post!